Branded Films

When BMW releases The Hire, when Dove creates Real Beauty Sketches, when Johnnie Walker entrusts an actor with a six-minute journey across Scotland, these brands are not making ads. They are producing films - films that audiences seek out, share and quote. The result is unequivocal: 71% of viewers spontaneously remember the brand, versus less than 20% for a conventional spot.

Louis Vuitton proved it in 2023. Its Pont-Neuf fashion show generated 1.1 billion views without a single euro spent on media buying, delivering a significant lift in awareness and perceived value. PBFF is built for creators who want to play on the same field as the world's leading brands.